Social Media Content for Customer Service

As a Social Media and Media Content Producer, I found this to be very interesting! I want all my clients to read this information! they all have a tendency to ask the same questions… What is FaceBook doing for me? Well… It’s the visibility, the interaction, and the constant catering you can provide to your customers, followers and referring crowd that in the end provides profitable business. We are all looking for residual income from our hard labors… but building a foundation that provides satisfaction, education, and security is what truly brings them coming back for more! That is real customer appreciation and loyalty.

cONTENT

I recently read an article from McKinsey Quarterly about the role of social media in customer service. The article dove into the operational aspects of implementing a social media strategy. It also compared the use of traditional call centers vs. social media platforms for customer service. One point the article made compared the cost of the two channels: “handling an inbound telephone call typically costs a company $6 to $8; an interaction using social media, less than $1.”

The article also made another point to help illustrate the endless possibilities for customer service: social media platforms make it “easier to guide customers to relevant web pages or video content.” While this functionality has often been used for content marketing, organizations should tap-into this low-cost opportunity as a customer service effort, sending customers towards the answers and information they need. (Hopefully, before they ask.)

This is really a lesson in proactive customer service. If you…

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Black Friday | Business Greed

The Portrait of America

Sitting in my car on my way to work this morning I listened as the DJ’s discussed the intensity of anger that some of the employees who have to work on Thanksgiving. They are working because store’s have decided to not only open for Black Friday at Midnight… they now will be open with steals and deals on Thanksgiving causing folks to miss out on the turkey holiday family feast we like to call an American tradition. The discussion became so heated as they pointed out their views on the topic, they argued on whether or not the act of Shopping on Thanksgiving and Black Friday has become “America’s Tradition”. I was disgusted!

What in the world! The only day where we celebrate humanity, family and the things in this world that aren’t about money has been transformed into a National Day of moronic shopping sprees and the last chance to afford some item of stature to give to someone so you can show them you care!! Ridiculous! Thanksgiving is supposed to the day we celebrate what we are thankful for… not celebrate our greed by running down isles, knocking people over and trampling souls for the last “Giggle Me Elmo” on the shelf.

Come On America! Wake up! We complain about corporate identities taking from the ‘mom and pops’; we cringe at the soul-less politicians pumping up the media with lies and scrutiny… yet all the while beg from the hand that strikes us. Make up your minds! America’s people cry that they are broke and can’t afford the constant rising of costs to live in this country… yet they spend their monies on needless things. Instead of buying a new TV, go grocery shopping. Instead of Decorating a Tree with a ton of crap, pay the power bill. Help the economy out by supporting yourselves and your families where it really counts.

Just because Christmas is coming doesn’t mean it is time to spend your hard earned cash on a bunch of things just to remind your family members and friends that you love them. Remind them by spending time with them. Treating them fairly. Showing by example how to save a buck or two. Teach your kids who are tomorrow’s future how to support a household. Caring for them so they know what it is really like to care for someone else. Show them what the Holidays should really be about in America. Family, Gratefulness, Peace, Hope, Dreams and Faith that the world around us can be beautiful place.

 

Super Heroes are Business Owners

Bus Journeys

Vocals are still raw from Friday’s band practice session that lasted till the wee hours of the morning… as I am talking to my ex-husband, he says take more vitamins! “k buddy… not sick just hoarse” I reply.

Getting run down is easy to do when you work 7-16 hour days. As a businesswoman, a mother and singer in a band, there isn’t much room for casual time. Not that I am complaining… I love my hectic schedule. But every few days you got to stop and take a breath.

Running the Rat Race

In today’s world, who isn’t running the rat race? Between juggling the next marathon of getting kids to school who missed the bus, remembering the power bill that is pending shut down, the lyrics to a new song the band wants to play, and rushing to a third missed chiropractic appointment… it all turns to a…

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Death and Life, to a lost friend.

Had a friend commit suicide last night… what to think is my question.

I have never condoned such an act. I think suicide is the worst way to go simply for what folks are left with. The questions, the anger… this cannot be what you want people to remember of your life.

I too have been at the end of my rope, and whether out of fear or strength, I passed on the idea of committing suicide. I won’t say I haven’t thought of it, haven’t we all? But where does one truly have to be to actually call the death switch on their own existence. I imagine it has to be a pretty sore place.

For my friend, I would never have guessed in a million years he would pull this stunt. He came off as a proud, confident and almost invincible human being. He leaves behind a large beautiful family and many friends. I wish I would have had a chance to tell him before he left.

Find solace in yourself. There are more answers than you could ever come to realize. And there is always more than one way to pull a trigger. Though we face difficult times, let us now feel alone or withered. God still stands by our side. Keep your face to the wind and your dreams alive. One day, we will rise.

Coming up from within

A movement has started, and not in the world… but in me.

As I watch, my son is growing right out of the nest. He gained his first job yesterday and has joined the Marines. With only a semester to go he will graduate early and be on his way into the Great Wide Open.

I find myself feeling younger these days as I chase my dreams and still can’t believe I mother such a fine young man. My daughter is no less to speak of. With golden hair and a smile that shines from her deepest spirit, she lightens my step and gives me hope for the future. Her smarts inspire me and I never know when she will surprise me.

I am finding that I am truly at a new area in my walk. Learning that not everything has something to do with anything… but that maybe it just is. As I am. In the past, the cloud that has hung over my head from my rearing has been despondent and a constant reminder of my anguish. I have tried so many times to move past the ugliness I was subjected to. I have now found that I have embraced it with all the energies of a great God who has shown me, that they just were. But through time and experiences we learn what we are made of and what we are for.

I am now implementing so many practical sides of myself in my works. Enjoying what I do and why I do them. The purpose of life isn’t necessarily to get somewhere, its to be happy where you are. I can honestly say, I am surely getting there.

Coasting in Lag Time

I recently posted my frustrations of the waiting game, and decided I was tired of it… so gear up! Its time to move on! The lag time has given me time to think and offer some new thought to my otherwise dead inspirations. As an artist, I go through times of desperado trying to find new ideas, inspiration, or even lyrical madness; pushing for some kind of creative euphoria. The times have been bleak for such emotion when searching for excitement. But changing my perspective may have been the one thing I was missing out on.

Recently I have decided to move in a different direction. Letting things come to me rather than chasing them down… and although they have been slow times, I’ve have had quite a few wonderful new experiences. It has shown me exactly where I stand in the industry we so fondly refer to as the “Indie” Industry… Building a Reputation isn’t as hard as people daunt it to be.

The rumors have spread and I find myself sought after by a small but eclectic crowd… which feels nice. Realizing that folks are “missing” your performances and your talent makes you wonder why they think you have gone away in the first place. You think to yourself, “Where did I go?” and then you realize… you had given up hope. The New Economy has put me in such a state of mind that I have learned too, as well as most of the folks around me, there is no major hope for ever becoming financially stable. But in this thought, this cannot mean that we stop our endeavors though, does it?

So, with a new “realistic” sense, I am driving forward into the unknown of my own destiny and search everyday for guidance from above and from within to simply seek what I can control and enjoy all at the same time. I guess its not for me to say whether or not I will be financially successful… as long as I have enjoyed my journey I will reap a benefit.

Who hit the Pause Button Again!

So, its been a good week of spreading the word on several different levels. The hopes to find a new project, open a new window or spark new idea has somehow been squashed by the constant loss of peoples interest. It seems though the whole world has hit the pause button on life.

There are many reasons why folks take their time in making decisions. Sometimes it’s to take and meditate on the change, other times it’s resource availability and then there is budget. Is it just me or am I not the only one who is terribly struggling financially! There are still dreamers in the world…. Though they are so stifled by the works of our created everyday lives that they find themselves unable to find a penny to put towards their ulterior motives! This economy has become so ridiculous!

Through time I have noticed that it seems people have accepted this notion so much that they are even okay with the basic fact that they can talk of future plans and make goals to reach them, but in the end they are perfectly okay with letting them go knowing they weren’t able to reach their highest potentials due to financial stability. And that even of the thought of creating an idea knowing damn well it will fail due to no financial support doesn’t bother them in the least bit.

I don’t understand the mentality of this conversion from the very beginning. I realize it is one thing to talk of an idea, but to make grandiose plans, schedule appointments, slave at rehearsals and even push the go button only to completely drop out only shows an individuals integrity to the core. I never believed in starting something you weren’t willing to finish.

So, for future reference… don’t bring the cards to the table unless you plan on shuffling them, dealing them and sticking around to see who wins. If you can’t play the whole game… then what’s the point of sitting down at all? You are the only one who can know your ability, see your potential and go for it! No one can make your dreams happen but you… Others can only support you in the journey, and usually this does not include financial support.